Euro 2024 Partners
They believed first.
Join them.
12 Ticinese brands and one honorary guest from Graubünden made the first BeerCup possible. For 2026, we're expanding nationwide.
BeerCup is back — bigger, national, and with a native app. We're looking for bars, pubs and breweries across Switzerland to be part of the most fun football experience of 2026.
BeerCup is a free prediction game where fans call match results during major football tournaments. Correct predictions earn points, the leaderboard builds competition, and top players win real beer prizes from local partners. No money, no betting — just passion, community and good beer.
In our first edition, we reached 1,900 visitors and 300+ active players with CHF 0 in marketing. 13 partners from Ticino and Graubünden contributed 157 liters of beer as prizes. All organic, all word of mouth.
This time we go national. A dedicated iOS and Android app (launching May 2026), expanded reach, and a new prize model that creates real foot traffic for our partners.
In 2024, we picked up and delivered prizes — which was generous but missed the point. This year, winners come to you. They bring friends. They consume. Everyone wins.
Offer a set number of beers as prizes. When a BeerCup winner lands in your leaderboard tier, they receive a voucher redeemable at your bar. They walk in, grab their free drink, and — more often than not — bring friends and stay for more.
Contribute beer prizes that winners collect directly from you or your distribution points. Your brand gets featured throughout the app — on the prizes page, in notifications, and during the victory moment when players claim their reward.
No fees, no contracts, no fine print. Just a genuine exchange — your generosity fuels the game, and in return, your brand is woven into every player's experience: in the app, on the leaderboard, in the victory moment.
Your logo, your story, your location — visible to every player throughout the World Cup. That's weeks of sustained exposure, not a one-off ad.
Winners don't receive a package at home — they come to you. And they bring friends. That's new customers discovering your venue through a positive, celebratory moment.
BeerCup celebrates Swiss beer culture, local craftsmanship, and football passion. Your brand is associated with joy, community and celebration — not a transaction.
We did this in 2024 with 13 partners, 75K views, over 175K actions taken on site, and zero marketing spend. The concept works. Now imagine it scaled nationally with a dedicated app.
12 Ticinese brands and one honorary guest from Graubünden made the first BeerCup possible. For 2026, we're expanding nationwide.
Leave your details and we'll get in touch to discuss how we can work together.
